How to Write MLS Listing Descriptions That Get Results

Grant Hushek
June 11, 2023
4 min read

When you're listing a home for sale, you want to make sure that your listing description is as effective as possible. After all, it's one of the first things potential buyers will see, and it will make a big impression.

Here are some tips for writing MLS listing descriptions that get results:

  1. Start with a strong headline. Your headline is the first thing potential buyers will see, so it's important to make it count. Use strong keywords and phrases that will grab their attention and make them want to read more.
  2. Highlight the benefits of your home. What makes your home special? What are the features that potential buyers will love? Focus on the benefits of your home, rather than just listing the features.
  3. Use clear and concise language. Potential buyers are busy people, so they don't have time to read through a long, rambling description. Get to the point and make sure your writing is clear and easy to understand.
  4. Use keywords throughout your description. When potential buyers are searching for homes online, they're likely to use keywords. Make sure to use relevant keywords throughout your description so that your listing shows up in search results.
  5. Include high-quality photos. Photos are a great way to showcase your home and attract potential buyers. Make sure to use high-quality photos that show off your home's best features.
  6. Get feedback from others. Once you've written your listing description, ask someone else to read it and give you feedback. This will help you catch any errors and make sure that your description is effective.

By following these tips, you can write MLS listing descriptions that get results. Your listing will stand out from the competition, and you'll be more likely to attract potential buyers.

Additional Tips

  • Use AI listing descriptions. AI listing descriptions can help you write more effective descriptions that are more likely to attract potential buyers. AI listing descriptions can be generated quickly and easily, and they can be customized to fit your specific property. Check out how ClosingCopy makes it easy for you to create AI-generated listing content.
  • Use real estate marketing strategies. There are a number of real estate marketing strategies that you can use to promote your listing description. These strategies can help you reach a wider audience and generate more leads.
  • Track your results. It's important to track the results of your marketing efforts so that you can see what's working and what's not. This will help you make adjustments to your marketing strategy as needed.

By following these tips, you can write MLS listing descriptions that get results. You'll be more likely to attract potential buyers and sell your home quickly and for a great price.